Purpose & Overall Relevance for the Organization:

Serve as internal tech SEO expert within the ecommerce organization, providing consulting expertise to site merchandisers, marketing teams and Traffic Management counterparts.

The objective of the role is to drive revenue growth from organic search to all ecom site in Latin America.

Key Responsibilities:

• Own the ecommerce SEO KPIs and thus not only help defining, but also monitoring & reporting performance to the line manager and the Global SEO team.
• Define execute and monitor the ASO strategy, in collaboration with the global ASO Manager, to drive our positioning in app stores to the next level.
• Escalate and automate inner SEO processes to reduce time and costs, based in code and AI among other tools.
• Monitor local SEO performance and the results of various SEO projects in collaboration with the global SEO team and local markets (projects may relate to technical changes, content, UX, Social media, PR).
• Update the main stakeholders with the latest news/changes in the search industry (especially changes that impact SEO and the other channels)
• Collaborate with the Global SEO technical manager to find ways to improve onsite SEO performance
• Team up with other members of the ecom LAM teams: Web Analytics, Site Merchandising, Brand and various counterparts to create synergy and drive revenue

Key Relationships:

• Global SEO
• Site Merchandising
• Master Data
• Analytics

Knowledge Skills and Abilities:

• Native Spanish speaker.
• Fluent English speaker.
• Passion for SEO and search engine marketing.
• Exceptional attention to details and analytical mindset.
• Self-starter with ability to drive projects with minimum supervision / management
• Ability to work well under pressure and to tight deadlines
• Data driven, analytical, pragmatic and solution orientated.
• Experience in data visualization tools (Looker, Power BI, Tableau, etc.)
• Good understanding of web analytics (Adobe Analytics, Google Analytics).
• Experience in Excel, with understanding of data analysis, data modeling and charting capabilities.
• Basic knowledge of programming. Is desirable knowledge of programming and markup languages such as Python or Javascript and markup languages like HTML.
• Ability to communicate throughout all levels of an organization both technical and non-technical and promote SEO across the business.
• Effective Communication
• Experience in e-Commerce environment is a plus.

Requisite Education and Experience / Minimum Qualifications:

• University Degree in Engineering, Business, Marketing or another relative discipline
• Functional expert in SEO with at least 1-2 years' SEO work experience. Either you were part of a team managing SEO in-house or in an SEO agency.
• Experience with data tools.