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Senior Manager Digital Analytics

País : Colombia Colombia

Departamento : Bogotá D.C.

Población : BOGOTÁ

Categoría : Venta al por menor

Tipo de contrato : Indefinido

Jornada laboral : Completa

Descripción del puesto

Purpose & Overall Relevance for the Organization:

As a Senior Manager Digital Analytics at adidas you are responsible -in close cooperation with Global Digital Analytics - for the development of the digital data analytics function within the market using global frameworks for data governance, integration, reporting and optimization. Within your practice, you oversee the development and delivery of cutting-edge analytics services to market stakeholders, enabling them to make fact-based decisions. Based on defined data sources, you will manage traffic & experience diagnostics and insights analytics teams that helps achieving market sales plans through marketing analytics & conversion rate optimization. This role has crucial conversations with commercial, consumer experience & marketing stakeholders in order to take fact-based decisions to achieve Sales and Profit ambitions.

Key Responsibilities:

Analytics

  • Suggest improvement and when prioritized, work closely with Global Digital Analytics in areas such as site optimization, analytics implementation, database integration, tag management, qualitative data, etc
  • Ensure these projects are aligned with Global Digital analytics on needs, and agree roles & responsibilities for project execution once prioritization is agreed
Consulting

  • Provide market stakeholders with information on digital analytics to define goals, measure appropriate KPIs, monitor performance and derive trends and opportunities
  • Oversee that gathered insights are translated into engaging, actionable and easy to digest insights presentations
  • Maintain a strong stakeholder network with high level of trust that facilitates action-ability of insights
  • Establish a fact-based culture in the organization by defining data driven decision processes
  • Guide digital teams to take fact-based decisions to achieve Net Sales and profit ambition through business & consumer insights
Reporting

  • Work with Global Digital Analytics to improve project infrastructures
  • Work with Global Digital Analytics to distill best practices for other markets and other adidas stakeholders, maximizing the use of analytics capabilities
Innovation

  • Build a strong internal and external network including key industry players, feeding latest trends and technological advances into the Global adidas Digital Analytics community.
  • Testing as a strategic learning tool based on opportunities identified through data. Leader sponsor of spreading data driven mindset throughout digital and LAM organization.
  • Promote data-oriented culture connecting with execution teams that support translate insights into actions having a very strong stakeholder management
Knowledge Skills and Abilities:

  • Experienced in data analysis with strong skills in Microsoft Excel.
  • Knowledge in R, Python or SQL is desired.
  • Knowledge in SAP, Tableau, Adobe Analytics or other tools is preferred.
  • Experience implementing projects or processes.
  • Data oriented person which enjoys working with numbers, capable of taking big amount of information and translating it into valuable insights.
  • Good understanding of English language and capable to communicate fluently is a must
  • Merchandising understanding and pricing analysis is a plus.
Requisite Education and Experience / Minimum Qualifications:

  • Degree in Industrial Engineering / Economics / Business administration / systems engineering or related.
  • Experience in e-Commerce or digital business is preferred.
  • Commercial experience is a plus.
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