Purpose & Overall Relevance for the Organization:

Driving Business Performance & Analytics at adidas digital partner commerce and wholesale, you are responsible delivering cutting-edge analytical services to stakeholders, enabling them to make fact-based decisions. Based on internal & external data sources, you manage and help with the creation and generation of tools, models, data capabilities, insights that help adidas better understand consumer across marketplaces, expand reach, increase customer engagement and advocacy, and ultimately drive sales. In collaboration with your team, you drive and execute LAM Digital and Wholesale Analytics strategy and services across 6 wholesale markets (Argentina, Brazil, Perú, Colombia, Chile, México) on specific set of countries Demand analytics on all level of KPIs and how this translates to Sales, identifying gaps and risks based on each country assumptions and plans.

Key Responsibilities:

• Build 360 business view for Wholesale (business performance and consumer experience kpis)
• Identify Demand gaps, risks and uplift and provide visibility and actionable advice to the broad stakeholders to ensure targets are achieved.
• Implement and support analytics tools/reporting framework for Sales Analytics to facilitate every decision maker access to the information needed in the shape needed - dashboards, visualization tools, reports etc.
• Ensure tools and systems daily routines & activities, refresh, updates, and scheduling.
• Support deep-dives, ad-hoc analysis and contextual dashboards with relevant platforms and channels.
• Build a strong internal and external network, informing the adidas Analytics community on the latest trends and technological advances.
• Maintain quality, set good development practices, and define standards that keep the focus on the right things.
• Collaborate with analytics resources across LAM to ideate and generate more in depth and relevant omnichannel analysis

Key Relationships:

• Digital Partner Development teams across latinamerica and global
• eCommerce & market-based analytics teams
• Regional crossfunctional teams (Marketplace transformation, Business Units, Assortment, Demand Planning, Finance)
• Data and Analytics LAM

Requisite Education and Experience / Minimum Qualifications:

• Degree with focus in Business, Finance, Economics, Math, Data Science, or related field preferred, or equivalent combination of education and experience
• Minimum 3-4 years of experience working in Digital Analytics, Data Analytics. Intermediate knowledge in digital marketing campaigns and performance
• eCommerce and or omnichannel experience a plus
• Analytics Tools: Power BI, R Studio, SQL, Python, Alteryx, MicroStrategy
• Experience in database management and extraction a plus
• Proficient in MS Office (with an emphasis on Excel), Alteryx or at least one querying language
• Fluent English both verbally and written
• Merchandising understanding and pricing analysis is a plus.

Knowledge & Soft Skills:

• Experienced in data analysis with strong skills in Microsoft Excel.
• Good verbal and written communication skills, with the ability to communicate effectively across different functions and levels. Ability to effectively communicate complex analysis in layman's terms.
• Analytical mindset, innovative thinker and collaborator, connect with tech and non tech teams.
• High degree of flexibility and comfort with managing multiple projects/initiatives simultaneously.
• A passion for designing and creating new data capabilities, tools, and frameworks with an emphasis on automation. Interest in "back-of-house" development of analytics capabilities. Devotion to accuracy, reliability, rigor, and user-focused design.
• Experience implementing projects or processes.
• People management skills is a plus