Specialist Instore Communication
Descripción de la empresa
adidas strives to inspire and enable people to harness the power of sport in their lives. Sport is our very purpose. Inspired by our heritage, we know that a profound understanding of the consumer and their journey in sport is essential to achieving this goal. To anticipate and respond to their needs, we continuously strive to create a culture of innovation and creativity. Through our portfolio of authentic sports brands, we harness this culture and push the boundaries of products, services and processes to drive brand desire. Through sport, we have the power to change lives. adidas is a global leader in the sporting goods industry, offering a broad portfolio of footwear, apparel and hardware for sport and lifestyle around the core brands adidas and Reebok. Headquartered in Herzogenaurach, Germany, the company employs more than 60,000 people across the globe and generated sales of around € 19 billion in 2016.
Descripción del puesto
Purpose: This role is responsible for instore communication execution, commercial marketing strategies, which impact positively Brand identity, Traffic, Conversion and Profit Margin across all wholesale costumers through flawless executed consumer-relevant Marketing Campaigns, Promotions, Instore Communication.
Execute the wholesale maketing calendar ensuring alignment with appropriate local and regional departments.
Ensure flawless execution of isc, campaigs and promotions.
Co-ordinate with agencies/suppliers production of campaign and in store communications tools (window, isc, diplays, promotion, emailing etc.).
Monitor and control campaign material produced and ensure that suppliers deliver high quality standards.
Develop and ensure campaigns and promotions and deliver a positive ROI.
Monitor performance of campaigns, events and activations, analyze the impact of them on KA and FA, and feedback learnings and concerns to Region Wholesale Marketing (SLAM).
Be knowledgeable about the targets and performance of Ka and FA KPIs, in particular Traffic, Conversion, ATV, UPT, Net Sales and Profit Margin.
Select agencies/suppliers for isc with best cost-benefit relation for the required services/materials on a comparable base.
Monitor and control MWB expenses.
Administer authorized and signed country orders, submit and track orders of POP material to ensure timely delivery of the ordered components.
Functional: 2-3 years of experience in Retail/Trade Marketing and/or project coordination
Industry: ideally in apparel/fashion/shoes or agencies
Cultural: Ability to work in international environment
Exposure: sports, fashion